How to Make Custom Food Labels
Whether you sell baked goods at a farmers market, bottle your own hot sauce, or package spice blends as gifts, a professional food label is essential. It tells customers what's inside, builds trust in your brand, and : depending on your state : may be legally required. This guide explains how to design and print food labels at home, including what information to include and how to make your products stand out.
What Information Belongs on a Food Label
Food labeling requirements vary depending on whether you're selling commercially or giving products as gifts. For products sold under cottage food laws in most US states, your label should include:
- Product name : "Strawberry Jam," "Garlic Herb Seasoning," "Chocolate Chip Cookies."
- Net weight or volume : Listed in both metric and US customary units (e.g., "12 oz / 340 g").
- Ingredients list : Listed in descending order by weight. The ingredient you used the most goes first.
- Allergen statement : Required if your product contains any of the major allergens: milk, eggs, wheat, soy, peanuts, tree nuts, fish, shellfish, or sesame.
- Your name and address : The producer's name and business address (a P.O. Box is acceptable in many states).
- "Made in a home kitchen" : Many cottage food laws require this disclaimer.
If you're selling through retail stores, additional requirements like nutrition facts panels and UPC barcodes may apply. Check your state's cottage food laws for specific requirements.
Choosing the Right Label Size for Food Products
The label size depends on your packaging. Here are common pairings:
- 2″ × 3″ rectangle : Works well on bags of cookies, small boxes, and 8 oz jars. Enough room for a product name, ingredients, and weight.
- 2.5″ × 3.5″ rectangle : A slightly larger option for 16 oz jars or bottles. Gives more room for detailed ingredient lists.
- Round 2″ : Great for jar lids, small tins, and as a seal on cello bags.
- 3″ × 5″ rectangle : For larger products or when you need to include a nutrition facts panel.
- Custom wrap-around : For bottles (hot sauce, olive oil, vinegar). Measure the circumference of your container to determine the width.
Design Tips for Food Labels
Your label is your product's first impression. A good design communicates quality before the customer even tastes the food.
- Keep the product name prominent. It should be the largest text element on the label. A customer scanning a shelf should be able to read it from several feet away.
- Use appetizing colors. Warm tones (reds, oranges, golden yellows) suggest flavor and warmth. Greens and earth tones work well for organic and natural products. Avoid cold blues and grays for food.
- Choose readable fonts. Your product name can use a decorative or script font for personality, but ingredients and allergen information should always use a clean, readable font at 8pt or larger.
- Include whitespace. Don't cram every inch with text. Breathing room around your product name and between sections makes the label feel professional rather than cluttered.
- Add a simple border or frame. Even a thin line around the label gives it structure and helps it stand out against the product packaging.
Printing Food Labels at Home
For small batches (under 500 labels), printing at home is the most cost-effective approach:
- Waterproof labels: If your product is refrigerated or the container might get wet (sauces, jams, beverages), use vinyl or BOPP label stock. These resist moisture, oil, and smudging.
- Matte vs. glossy: Matte labels have a natural, artisanal feel that works well for handmade products. Glossy labels pop with color and look more commercial. Choose based on your brand.
- Laser vs. inkjet: Laser printers produce more durable, smudge-resistant prints. Inkjet printers handle photos and gradients better. For food labels with simple text and flat colors, laser is usually the better choice.
Create Your Food Labels
Our free label maker lets you design custom food labels in any size. Add your product name, ingredients list, allergen statements, and branding : then print directly from your browser. No subscriptions, no watermarks, and your data never leaves your device.
Start Making Labels >Frequently Asked Questions
- What is required on a food label?
- For products sold under cottage food laws: product name, net weight, ingredients list (descending by weight), allergen statement, producer name and address, and usually a "made in a home kitchen" disclaimer.
- How do I list allergens on a food label?
- List the 9 major allergens (milk, eggs, wheat, soy, peanuts, tree nuts, fish, shellfish, sesame) in bold in the ingredients list, or add a separate "Contains:" statement below the ingredients.
- What size label do I need for food products?
- 2" x 3" for small jars and bags, 2.5" x 3.5" for medium containers, 3" x 5" for larger products needing nutrition facts. Wrap-around labels work best for bottles.
- Do I need a nutrition facts panel?
- For products sold under cottage food laws in most states, no. If you sell through retail stores or online marketplaces with volume requirements, yes. Check your state's specific regulations.
- Can I print food labels on a regular printer?
- Yes. For products exposed to moisture, use waterproof vinyl or BOPP label stock. For dry goods like cookies or spice blends, standard matte labels work well.
- How do I make food labels for a farmers market?
- Design your labels in printshi with all required information. Print at home on adhesive label stock. For professional results, use waterproof labels and a laser printer.